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About Us

HOW TO BABUSHKA is a vintage/archive/preloved store rooted in personal style, storytelling, and a deep appreciation for garments with history.

Founded and run by Veronika and Konstantin Vasilevi, How to Babushka is a family business based in Sofia, Bulgaria. What began as a shared vision has grown into a curated space, both physical and digital, where unique pieces find new life and new wardrobes.

Our selection is guided by our in-house aesthetic: expressive, thoughtful, and timeless. We believe in fashion as a personal archive, a way to collect memories, express identity, and wear something meaningful. Every piece we source is chosen with care, offering you the chance to build a wardrobe full of character and charm.

At the heart of it all is a love for vintage, a respect for quality, and a commitment to conscious consumption. Whether you're visiting our Sofia store or browsing online, we invite you to discover something that feels like it was made just for you.

With care,
Veronika & Konstantin Vasilevi
Founders of How to Babushka

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